Communication that works for Pilots.

Every Executive Board before this one has been plagued by the same problem. If a communication is too long, we hear “TLDR.” If we communicate too often, the big messages get lost in the noise. If we deliver information one way, some Pilots prefer it and others don’t.

That does not mean we stop trying to get it right. It means we want to be upfront about the challenge instead of pretending a single format or cadence will satisfy everyone.

We will make union communications easier to scan. Lead with the key highlights, then let each member decide whether to open the full release for the details. A Pilot checking a phone between legs should be able to get the point in fifteen seconds and come back for the rest later.

We will redevelop how updates are delivered, and move away from the current flipping book format toward something clearer and more accessible. A format that requires pinching and dragging on a phone is a format that does not get read.

Every message an Executive Board sends does not go out the moment it has been drafted. It has to pass through multiple channels of review: for factual accuracy, for consistency with what has actually been agreed to or discussed with the Company, and for legal review to make sure nothing in it creates exposure for the Executive Board or the Pilot group.

That review matters more than it might seem. The Company has, on more than one occasion, treated prior union communications as if they stood for an official position, pointing back to something we said to members and using it in negotiations or disputes as though it were a binding statement. A casual or imprecise word choice in a message to you can end up being used against the Pilot group at the bargaining table months later.

We cannot afford to send something fast if it is not also accurate, because the Company is reading every word as closely as you are, sometimes more closely.

None of that explains everything. The feedback we have heard most consistently is a lack of transparency and communication, and we take that seriously. There is a legitimate gap between what you have experienced and what you expect from us, and it is ours to fix.

Read the full letter on transparency for what we can share, what we are legally restricted from sharing, and what we are committing to going forward.